In today’s digital and modern world, there are too many distractions that take away opportunities for kid’s active play, kids enjoying the outdoors, or just simply allowing them time to be kids. Our advocacy is to encourage kids to stay active and build strong foundations at an early age for a healthy lifestyle. The benefits of staying active for a kid’s mental and physical development, their mental health and overall wellbeing are tremendous and our brand’s mission is to help kids build good habits so they can reap these benefits as soon as possible.